Ad agency group praises Microsoft, Yahoo pact
MarketWatch
A U.S. advertising agency group that includes WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. said Monday that it supports the planned Internet search and advertising tie-up between Microsoft Corp. and Yahoo Inc…
Anyone else out there think this is a bit weird? Does Martin Sorrel represent either firm? Does he want to? Whichever it is, this move does (in the parlance of the early 2000s) move the cheese, doesn't it? Doesn't a firm that speaks directly to the street seem to have more clout that just a plain old ad agency, or even some other consortium of advertising, public relations and business strategy consultancies? It’s sort of a brilliant, if a trifle worrisome, repositioning of a guy who was savvy enough to put together an amazing amalgam of agencies into a market mover.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment